Wilding's are an independent start-up food business and creators of the world's first Duck Crackling snacks. Passionate about real food, our snacks are handmade, by us, in a small but perfectly formed Duck Crackling factory in the Wiltshire countryside.

Wilding’s mission is to craft innovative, delicious and nutritious products, using only real food ingredients, that are healthier for you.

We haven’t reinvented, we’ve 'innovated' a traditional pub nibble, with two unique, premium and most importantly, nutritious crackling snacks

We understand the role nutrient-dense food has played in our evolution, and how animal-based foods contribute to prime and healthy lifestyles.

We believe eating real food is a great way to rebalance or improve metabolic health that has been damaged by eating too many carbs and highly processed foods.